· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
· Design, build and maintain our social media presence.
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
· Identify trends and insights, and optimize spend and performance based on the insights.
· Brainstorm new and creative growth strategies.
· Plan, execute, and measure experiments and conversion tests.
· Collaborate with internal teams to create landing pages and optimize user experience.
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Instrument conversion points and optimize user funnels.
· Collaborate with agencies and other vendor partners.
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements and skills:
· BS/MS degree in marketing or a related field.
· Proven working 2-3 Years experience in digital marketing Marketing Agency, IT Software Houses
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
· Rawalpindi and Islamabad Candidates can Apply
· Experience in setting up and optimizing Google AdWords campaigns.
· Candidate must have their own Laptop.